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13/08/2010

RENAULT LAUNCHES 12 SECOND ԒACE THE ROOFԠSTRIPPING CONTEST

Muggy summer weather getting too much for you? If the air con has packed up in your office, or you just canӴ face another sweaty journey crammed inside the bus or train, weighed down by your suit, shirt and tie, Renault might have the answer, and a water-tight excuse ֠strip off.

As part of its latest innovative marketing campaign, to build awareness of its new two-seat Wind Roadster, the French marque is hoping to be a breath of fresh air in the clammy weeks ahead with www.12secondstrip.co.uk. The contest, which has just begun, sees Renault inviting internet users to post video clips of themselves or anyone they know, trying to strip down to just a single layer of clothing in less than 12 seconds, the exact time it takes for the innovative roof to open and close on its latest model.

Of course, a responsible international company like Renault wouldnӴ expect entrants to dress up in their birthday suits. So, as far as the competition is concerned, to be eligible to win, entrants need to abide by the rule of ҳtripping down from winter clothing to summer attireҮ Contestants are free to interpret this however they wish, whether their initial outfit consists of full British-weather-busting trenchcoat, scarf, gloves and wellies, or simply a woollen hat teamed with a sun-kissed bikini.

Whether contestants film themselves from the comfort of their own homes, hide away in the photocopying room, or take a walk on the wild side by undressing in a public place, within reason, all entries will be accepted. Anyone looking to strip down to the bare essentials in an open-plan office, or in front of the in-laws, might wish to consider the possible ramifications first though. However, roping others in to take part, possibly in a group ҆lip Video Camcorderҙ party, could increase the likelihood of winning.

To be in with a chance of driving away in the Wind Roadster, Renaultӳ compact and stylish two-seater coup鮣abriolet, itӳ worth bearing in mind a few pointers. Firstly, the more successful entries will stand out from the crowd. They can be outlandish, feature unusual clothes (or a lack of them), interesting people or even an iconic landmark.

Secondly, choice of backdrop could be crucial. The more indecisive, could opt for filming themselves in front of one of the interactive screens which Renault will be using in London and Manchester, to countdown the seconds it takes to open or close Wind Roadsterӳ innovative electric roof. The screens will show a short clip of the car and its roof opening, followed by the words, Ԏow itӳ your turnԮ Entrants might also wish to consider racing the roof in real-life, by going to their nearest dealer and filming in front of one of their display cars.

Clips, unsurprisingly, lasting no longer than 12 seconds, can be uploaded directly into the site, www.12secondstrip.co.uk or through YouTube with the tag ӱ2secondstripԮ The Renault microsite will allow visitors to see rival entries or simply browse for fun. For simple and effective navigation, it will also be split into several sections: clumsy, funny, sexy and the almost now obligatory, outtakes.

Speaking about the imminent launch, Renault UKӳ Marketing Director, Phil York, said, ԗith its clever roof system, Wind Roadster is unique in its class, so we wanted an ad campaign which broke away from the norm, yet mirrored its attention-grabbing style. We hope our latest initiative will capture the imagination of the British public, come rain or shine, and that like driving the car itself, they will have a lot of fun at the same time. We donӴ care if youӲe wearing granny knickers, a tatty old pair of Calvins, or even if your underwear isnӴ whiter than white, so as long as the video is fun and tasteful.Լ/p>

To drive away in Renaultӳ latest creation, worth ñ7,350, wannabe-Wind Roadster owners have until 30 September 2010 to enter. Entries can be recorded on all forms of suitable recording device in any viewable format. The winning entry will be chosen by a UK judging panel, entrants must be UK residents and aged over 18. Only one entry is permitted per email address. Full terms and conditions are available at www.12secondstrip.co.uk.

For further information and test drives, please contact the Platinum Renault Sales teams on 01225 485400 (Bath) or 01225 759525 (Trowbridge), or visit www.platinumrenault.co.uk

All information correct at time of published date. All information and/or offers are subject to amendment or withdrawal without notice