Narrated by star of stage and screen, Bill Nighy, the ad not only promotes the groundbreaking Vauxhall Lifetime Warranty with the tagline: ҁ warranty could now last a lifetimeҬ but also takes an irreverent look back at Vauxhallӳ past as the UKӳ oldest surviving car brand.

Archive PR footage and TV ads (remember the flying Astras?) are cleverly woven together to illustrate the scope and depth of Vauxhallӳ place in the hearts of millions of UK car buyers since it sold its first car in 1903. The ad majors on Vauxhallӳ endless quest to bring innovation into the mainstream, with the Vauxhall Lifetime Warranty its most recent offering.

Ԕhis ad campaign is the first to focus purely on the Vauxhall brand, rather than a specific car line,Ԡsaid Peter Hope, Vauxhallӳ Marketing Director. Ԕhis is apt, since the Vauxhall Lifetime Warranty applies to all our cars and illustrates our renewed commitment to provide the best customer service in the UK car market. We aim to make a step change in our customer satisfaction experience, and weӲe well underway to achieving that goal.Լ/p>

The TV ad will form part of a national campaign, covering print, online and social media. In fact, people keen to get an early preview can see the TV ad on YouTube immediately (http://www.youtube.com/user/Vauxhall#p/a).

The Vauxhall Lifetime Warranty applies to the first owner of any Vauxhall car registered after August 1, 2010. The comprehensive OEM warranty covers powertrain, steering and brake systems and electrical equipment throughout the life of the vehicle, up to a limit of 100,000 miles. To maintain the Vauxhall Lifetime Warranty, owners simply need to visit a Vauxhall retailer annually for a free vehicle inspection. A plan enabling second owners to purchase the warranty is currently under way and will be announced soon.

For further information and test drives, please contact the Platinum Vauxhall Sales teams on 01249 654321 (Chippenham), 01373 463351 (Frome) or 01225 759575 (Trowbridge), or visit www.platinumvauxhall.co.uk

All information correct at time of published date. All information and/or offers are subject to amendment or withdrawal without notice.